The Modern Product Launch
We just completed week one of the official launch of a new product, Sonatype Insight. I”ve been involved in a lot a product launches in my career (not saying that I’m old, just saying…). I’ve been...
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Of Inverted Pyramids, PR Math, and Reductions
At their core, great marketers are great communicators. Period. We must be sufficiently technical to truly understand our industry, our competitors, our differentiation. We need to be critical...
View ArticleA New Model for Marketing
I’m convinced that many of us are working with a busted model. Marketing has changed radically over the last ten years as has our customers’ buying process. But many of us haven’t changed how we...
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